By Chen, Joseph S. Chen
"Advances in Hospitality and Leisure", a brand new peer-review serial, grants fresh insights from a bunch of clinical stories within the domain names of hospitality, rest, and tourism. It presents a platform to provoke strategies on modern matters and rising tendencies necessary to concept development in addition to specialist practices from an international point of view. the focus of this sequence is to go beyond the leading edge equipment of inquiry so one can encourage new examine subject matters which are important and feature been in huge ignored. The sequence is raring to handle the wishes of the population having pursuits in disseminating principles, suggestions and theories derived from scholarly investigations. capability readers may possibly retrieve valuable texts to stipulate new study agendas, recommend potential themes for a dissertation paintings, and increase the data of the themes of curiosity.
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Extra info for Advances in Hospitality and Leisure, Volume 1 (Advances in Hospitality and Leisure) (Advances in Hospitality and Leisure)
Population. See Table 2. 30 B. J. KNUTSON ET AL. Table 2. Events Most Likely to Impact Marketing to Lodging Consumers in 2007. Variable Marketing to an aging population will become increasingly important. Personalization/customization will be a driving force in marketing. Consumer databases will lead to more target marketing. Consumers will be more sophisticated and knowledgeable. Convenience will increasingly drive consumer choices. Consumers will increasingly look for price promotions/discounting.
Berry, L. L. (1994). Reassessment of expectation as a comparison standard in measuring service: Implications for future research. Journal of Marketing, 58(January), 111–124. , & Knutson, B. J. (1994). Internationalising LODGSERV as a pilot study. Journal of Hospitality and Leisure Marketing, 2(2), 39–55. , & Ellis, T. (1999). Customer satisfaction and its measurement in hospitality enterprises. International Journal of Contemporary Hospitality Management, 11(7), 326–339. , & Tsang, N. (1998).
International Journal of Contemporary Hospitality Management, 15(2), 94–104. Gronroos, C. (1983). Strategic management and marketing in the service sector. Cambridge, MA: Marketing Science Institute. Hamilton, J. , Crompton, J. , & More, T. A. (1991). Identifying the dimensions of service quality in a park context. Journal of Environmental Management, 32(4), 211–220. Heung, V. C. , Wong, M. , & Qu, H. (2000). Airport-restaurant service quality in Hong Kong: An application of SERVQUAL. Cornell Hotel and Restaurant Administration Quarterly (June).
Advances in Hospitality and Leisure, Volume 1 (Advances in Hospitality and Leisure) (Advances in Hospitality and Leisure) by Chen, Joseph S. Chen