By Andrew Abela
Delivering a brand new, interesting method of the regularly traditional perform for developing displays, this new version to a favored source has compiled its fabric from greater than 2 hundred study reports within the fields of communique, advertising and marketing, psychology, multimedia, and legislations. The booklet demonstrates the way to adapt a presentation to assorted viewers character personal tastes, what function the information may still play and what kind of of it will be significant, the best way to flip info right into a tale, and the way to layout persuasive-yet-comprehensible visible layouts.
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Extra info for Advanced Presentations by Design: Creating Communication that Drives Action
Since it is possible to design your presentations to appeal to all types, do you even need to think about the personality differences in our audience? The answer is yes, because if you do not think explicitly about what kind of personality types or learning styles are going to be in your audience, and how best to communicate with them, then the danger is not that you will design your presentation in a generic way. The real and more likely danger is that you will default to designing your presentation to match your own preferences—which will work for the members of your audience who have a similar personality type to yours, but not for those who are different from you.
How to Match Your Presentation Design to Different Personality Types in the Same Audience Once you have estimated the personality type of your most important audience members, then you can work out the presentation design implications for each of them and note these on Worksheet 1a from Appendix A. Different personality types like to receive information in different ways, and are influenced accordingly. 1 As we noted above, in many cases, you are likely to have a mixture of personality types in your audience.
There are two things that this book is not about, however. First, it is not about the mechanics of using PowerPoint, or any other presentation software. There are many good books already in print on this topic. Second, this book is exclusively about presentation design; it is not about presentation delivery. This is because there are many places you can go to learn to improve the art of public speaking, but none to my knowledge that are focused exclusively on designing an effective presentation.
Advanced Presentations by Design: Creating Communication that Drives Action by Andrew Abela