New PDF release: A Practical Guide to Web App Success

By Dan Zambonini

ISBN-10: 1907828052

ISBN-13: 9781907828058

So much latest internet app books conceal a selected degree of the advance method, akin to the technical construct or consumer interface layout. For marketers or undertaking managers who want a whole assessment of the net app improvement lifecycle, little fabric at present exists.

In this publication, balanced, well-researched recommendation is imparted with the certainty that various events and firms require varied techniques. It distills the similar of a number of books into the important, useful info you want to create a winning internet app, blending strong assets with narrative motives.

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Extra info for A Practical Guide to Web App Success

Sample text

Com and some country-specific TLDs have additional rules of purchase, such as being a registered business within the country. ly TLD. org. Ideally these will also be available but, if not, you should double-check that any registered variations don’t feature content or services that are embarrassing or could have a negative effect on your name by association. 43 A Practical Guide to Web App Success Once you have decided on a web app name, register the domain name as soon as possible: some search engines use the age of the domain name and the duration of the domain in their index among the many positive ranking factors in their results.

Incentives might include early access to the system or a discount on the price at launch. Contact details Include your email address or an alternative contact method so that the media, bloggers and other interested parties can ask you questions. Blog Consider writing a microblog that features on the teaser page: short updates that cover interesting aspects of the app development. This will generate interest in the app and is straightforward to set up with services like Tumblr1 or Posterous2. com/ 47 A Practical Guide to Web App Success Social media links Include links to the Twitter, Facebook and other social media accounts for the web app, along with an RSS feed for the blog, if one exists.

Intrigue The main purpose of the page is to generate interest but, like a good trailer for a Hollywood movie, don’t give too much away, just whet the appetite. Don’t let potential competitors know exactly what features you’ll offer or how you’ll achieve them. 46 Registration Provide a simple form that allows the visitor to register their email address. Reassure them that you won’t spam or resell their details, and they’ll receive an email when the app launches. If you want to contact them for surveys or beta tests, provide checkboxes to opt in.

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A Practical Guide to Web App Success by Dan Zambonini

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